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White quote left Luxury fashion brand for ladies White quote right

our story

LeiLou by Alex Dojčinović is a luxury fashion brand for ladies founded in 2007 in Zagreb, Croatia. It is known for its clean, simple and elegant cuts and timeless aesthetics, based on what the designer herself often says: “I try to design pieces that are trendy and practical classics”.
Aleksandra, designer and LeiLou brand business owner, always designs with real, every-day women in mind and focuses on quality of fabrication and sewing, wearability and function of every single clothing piece. Aleksandra mastered making casual, elegant, head-turning dresses out of soft and comfortable fabrics, which are easy to maintain, wearable throughout the entire year and often multifunctional in styling.
Many LeiLou signature elegant dresses and feminine gowns are regularly featured in editorials of Croatian fashion magazines and worn by numerous Croatian and international celebrity singers, actresses, red carpets models all over the world. LeiLou is the best selling Croatian fashion brand.


The brand carries prêt-à-porter clothing and accessories line (purses and belts) now exclusively available in brand’s luxuriously decorated stores.

made to measure

LeiLou by Alex Dojčinović has its exclusive Made to measure premium line featured season ahead on a fashion show.
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